The Body Refinery, founded in 2001, is an exceptional alternative to traditional gymnasiums in that the sessions are exclusively one-on-one, and the staff has an intricate knowledge of all aspects of health. Strength and cardiovascular training is only a portion of Body Refinery, as the staff is expert in diet, herbology and holistic medicine. The Body Refinery now offers Kettlebell training, a relatively new form in the United States that focuses on rapid calorie burning and less strain on one's joints. There are discounts and promotions year- round, and the personalized nature of the experience requires an appointment. There is an outdoor sister location in Hillcrest, which also subscribes to Michael Luongo's creed: "Stay healthy for a lifetime."