Blockbuster has been a leading provider of home entertainment since 1985. Though it began to fall to hard times in the last few years with the rise of new media, Blockbuster stays an industry leader through innovation and convenience. It offers tens of thousands of titles of DVDs and video games for sale and rental. To stay competitive, the company has gone online and ships its products for rental, but its viability continues to be the convenience and customer service it provides in-store. This location on Marron Road in Oceanside carries Blockbuster's full media line, plus snacks, toys and gadgets.