History
Avenue, New York City's most sought-after late night haunt will unveil its first-ever outpost on the West Coast. Known in New York as the go-to meeting place for bold-faced names, including Kim Kardashian, Rihanna, Marc Jacobs and LeBron James, Avenue LA will continue to be the favorite hangout for the elite. Designed by the Rockwell Group, the 4,000 square foot space will evoke the intrigue of a grand estate frozen in time. Avenue's intimate feel will reappropriate traditional lounge elements in unexpected materials and forms, and will be filled camouflaged leather banquettes, as well as black marble, dark wood and bronze accents to enrapture the crowd. Guests will enter through a custom glass and metal greenhouse before gradually descending into an intimate club space, which will be connected to the semi-exposed outdoor patio. Equipped with a state-of-the-art sound and lighting system, Avenue LA will play host to world-class DJs, providing the best in entertainment and reigniting par