The American Society of Baking (ASB) is a professional organization based in Petaluma, CA, dedicated to advancing the baking industry through education, networking, and industry collaboration.
ASB offers a wide range of resources and events, including the annual BakingTECH conference, MarketPlace trade shows, webinars, and the Bakery Equipment Assessment Group (BEAG), providing valuable insights and support to baking professionals at all stages of their careers.
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