Alphonso, based in Mountain View, CA, is a global technology company specializing in television media, machine learning, and big-data analytics. Operating as LG Ad Solutions, Alphonso's patented technology leverages TV data and measurement to empower brands and agencies in planning, activating, and measuring connected TV advertising campaigns across various platforms.
With automated content recognition (ACR) technology integrated into millions of smart TVs and TV chipsets worldwide, Alphonso provides detailed audience insights for optimizing advertising strategies on linear TV, streaming TV, and digital platforms. Brands utilize this granular data to enhance the effectiveness of their advertising efforts in over 40 countries.
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