Alcala Consulting, Inc.

Established in 1964, Russ Reid Company partners with nonprofits to help these organizations grow and succeed. The company offers direct response fundraising, government relations and lobbying and public relations. It has been instrumental in helping build some of the United States leading nonprofit organizations, including World Vision, Habitat for Humanity, more than 100 local Rescue Missions, Mothers Against Drunk Driving and St. Jude Children s Research Hospital. Russ Reid estimates it raises more than $1 million a day for nonprofit organizations. Its direct response fundraising targets donor acquisition and relationship management, strategic planning, production in all media and media planning and buying. Russ Reid is a member of the Omnicom Group, a global alliance of marketing, advertising and communication agencies. Russ Reid is headquartered in Pasadena, Calif.

HistoryI was by accident. I wanted a website and one that I could use to get new customers. This was in the year 2005. It seemed simple enough except that as I was growing I kept having to spend on new leads. Every lead was costing on average $80.00. The way I was told back then was hey, look at how many leads I got you. There were 10-15 leads a month but what I didn't know was they were using Google Adwords and were not using it properly so as they were spreading my campaigns out throughout the month. I kept getting high clicks on the ad which were not turning into customers. They generated a report with the details so I questioed, how did I get all those clicks and no leads or customers. Trust me it was a complicated answer I could not even remember what the consultant said. Heck, I don't think he would know how to repeat it. Anyways, the story ended with them not wanting to help me grow my business but take from me as I was growing new customers with their lead. It ended badlySpecialtiesHow else wants more calls and appointments? It's a local business that makes America Great. The Cost of doing business, as usual, is driving new owner from trying to open a new business. Success or failure is dependant on quality and quality of your customers base. It starts with the right business and an owners willingness to hear clients and improve while going through growing challenges. You need customers and they must come first. Let have a conversation about your new leads today!