The Affinity Development Group is a full-service consulting, marketing, operations and technology company located in San Diego. Founded in 1996, the company specializes in developing marketing and customer relationship management programs for established brands. It also offers program assessment, strategic planning, workflow development, product fulfillment and database integration services. The Affinity Development Group s business development services include contract negotiations, opportunity analysis and business case validations. Its creative services include content development, art direction and creative conception. The company also offers information technology resources that support customer relationship management programs. The Affinity Development Group serves companies, such as Costco, Ford, Prudential, Aetna, Construction Bidboard and Petersen Publishing.
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