Dr. Giner Marable owns and operates Absolutely Smoke-Free. She is a certified hypnotherapist and smoking cessation specialist. She claims to be able to help clients quit smoking cigarettes permanently after just one hour of hypnotherapy. Skeptics are directed towards polls taken that claim 36% of hypnotherapy patients are able to quit smoking, making hypnotherapy the most effective smoking cessation aid. The practice offers a lifetime guarantee; clients can come back for a free session if they ever start smoking again.