180 is an international agency based in Amsterdam and owned by Omnicom Group. It has a satellite office in Santa Monica, between Colorado Avenue and Pico Boulevard, on Ocean Avenue.
The company is known for its creative approaches to advertising. Its name suggests reapproaching ideas from a different perspective.
180 was behind Sony's "Make.Believe" campaign, and Omega advertisements for the 2008 Summer Olympics and 2006 Winter Olympics. The agency has also worked with Adidas, Amstel, Boost Mobile and Motorola.