Dr. Tricia Groff is an executive coach and licensed psychologist based in Phoenix, AZ, specializing in serving high achievers and their leadership teams. With a deep understanding of human behavior and a passion for business, Dr. Groff helps her clients optimize personal and leadership success by working within their common strengths and growth edges.
By integrating the fundamental concepts of psychology with the guiding principles of business, Dr. Groff creates organizations that thrive. She believes that the health or toxicity of an organization starts at the top and flows down, emphasizing the importance of human due diligence and people assessment in making successful business decisions. With a focus on intersecting excellence and continuous growth, Dr. Groff helps high achievers and their organizations iterate and evolve as variables change.
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