PARTS iD, Inc. is a technology-driven digital commerce company based in Cranbury, NJ, with a mission to revolutionize the U.S. automotive aftermarket and related parts markets. They offer customers an exceptional shopping experience through advanced product search capabilities, exclusive shop by service type functionality, visually inspired browsing, and a comprehensive catalog of over eighteen million parts and accessories. With their purpose-built technology platform and proprietary fitment data powered by machine learning, PARTS iD aims to provide customers with competitive prices and a wide range of options across eight verticals, including boat, motorcycle, and camper parts.
By integrating software engineering, catalog management, data intelligence, and user interface development, PARTS iD ensures accurate product and parts data, contributing to a rich and engaging user experience. Their technology platform is designed to support not only car parts and accessories but also other verticals, demonstrating its flexibility and scalability. With a focus on delivering a differentiated customer experience, PARTS iD is poised to transform the automotive aftermarket industry.
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